Questions? Call us: +1 (616) 314-2459  ·  Mon–Fri, 9am–6pm MT
What We Offer

OUR SERVICES

Every engagement starts with a strategy call. Pricing is customized based on your ad spend level and scope of work.

Our Differentiators

WHY NEXPLOT?

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E-Commerce DNA

We understand LTV, CAC, contribution margin, and fulfillment costs. We speak the language of DTC brands — not just the language of ads.

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Technical Infrastructure

Server-side CAPI, GA4 integration, Shopify data layers — our tracking setups are bulletproof. Clean data is a competitive advantage we build for every client.

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Radical Transparency

You own your ad accounts. You see every number. We don't hide behind vanity metrics — you'll always know exactly what's driving results and what isn't.

Service 01

Meta Ads
Management

Facebook and Instagram remain the highest-ROI paid channels for e-commerce when managed correctly. We combine Advantage+ automation with rigorous creative testing to build sustainable, scalable campaigns.

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What's Included

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Full Account Audit & Strategy Brief
Assessment of existing campaigns, audience architecture, and creative performance before we begin.
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Advanced CAPI & Server-Side Tracking
Pixel + Conversions API dual implementation to maximize signal fidelity and attribution accuracy.
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Campaign Architecture & Ad Set Structure
Advantage+ Shopping Campaigns, retargeting layers, and prospecting funnels built from the ground up.
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Creative Testing Framework
Systematic hook, headline, and CTA testing to identify winning creative elements at pace.
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Weekly Reporting & Strategy Calls
Transparent weekly reports and standing calls to review performance and align on next steps.
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Budget Optimization & Scaling
Ongoing budget reallocation toward top performers and strategic scaling of proven campaigns.

What's Included

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TikTok Pixel & Events API Setup
Dual web/server-side event tracking for best-in-class attribution and data quality scores.
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Creative Strategy & Hook Briefs
We brief your creative team (or connect you to UGC creators) with data-driven hook frameworks.
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Campaign & Ad Group Architecture
Prospecting and retargeting campaign structures optimized for TikTok's algorithm and auction dynamics.
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Spark Ads & Creator Whitelisting
Amplify top-performing organic content and UGC through Spark Ads for improved trust and CTR.
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A/B Creative Testing & Iteration
High-velocity hook and format testing to identify top-performing creative elements quickly.
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Weekly Performance Reports
Clear, jargon-free reports covering ROAS, CPM, CPC, CTR, and new customer acquisition cost.
Service 02

TikTok Ads
Management

TikTok is the most powerful discovery engine for e-commerce brands today. We build the creative velocity systems and technical infrastructure that let the algorithm consistently find your best customers.

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Additional Offerings

OTHER SERVICES

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Paid Ads Audit

A comprehensive one-time audit of your Meta or TikTok ad account, tracking setup, creative library, and landing page experience. Delivered as a detailed written report with a prioritized action plan.

  • checkAccount structure analysis
  • checkPixel & tracking health check
  • checkCreative performance breakdown
  • check30+ page strategic action report
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Strategy Consulting

Structured consulting for in-house marketing teams. We advise on account structure, creative strategy, tracking infrastructure, and budget allocation to level up your internal capabilities.

  • checkInteractive working sessions
  • checkCustom growth frameworks
  • checkTracking implementation guidance
  • checkAsync Slack/email support
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How We Engage

ENGAGEMENT MODELS

Most Popular

Monthly Retainer

Full-service ongoing campaign management. We act as your external performance marketing team — strategy, execution, and optimization every month.

Pricing
Custom — schedule a call
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One-Time

Account Audit

A deep-dive audit of your current ad accounts and tracking setup. Ideal for brands that want a clear picture before committing to ongoing management.

Pricing
Custom — schedule a call
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Advisory

Consulting

Structured advisory for in-house teams. We guide your team's paid acquisition strategy without taking over execution — ideal for scaling teams.

Pricing
Custom — schedule a call
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